As a content developer at Banyan Tree Global, one of my responsibilities was making promotional marketing videos for clients. One of the clients that I worked with was 12 Hay Hill, a private business member club located in London, England. They had approached Banyan Tree Global and The Atlantic Society and asked for help in creating multiple promotional videos showcasing the club and what it’s all about.
I created the following videos for 12 Hay Hill, using photos and videos sent over to me from London. I created a total of four videos, each of which serving the club with a different marketing purpose.
Member Events
The goal of this video was to help showcase the events that 12 Hay Hill offers its members. I interviewed Gus Morison on Zoom and picked out some of my favorite soundbites to fit into the video. I then edited his audio as well as the background music using Adobe Audition, and imported the audio as well as the visual aspects into Adobe Premier in order to complete the final video. The intro and outro visuals were created using Adobe Illustrator.
Corporate Events
The goal of this video was to entice corporates and other businesses to host their events at 12 Hay Hill. I used clips and segments from my Zoom interview with Gus Morison and edited the audio and music on Adobe Audition. I created the video on Adobe Premier, and used Adobe Illustrator to create the intro and outro visuals.
Member Space
This video was created to help draw interest for 12 Hay Hills new outdoor Al Fresca Dining Terrace, which guest Matthew Winch talked about in this video. I took the interview and picked out the best soundbites and then edited the audio and music in Adobe Audition. The intro and outro graphics were made using Adobe Illustrator and the video was put together and created using Adobe Premier.
Member Profile
Katherine Baker was interviewed and shared her experience at 12 Hay Hill with the goal of showcasing one of the many talented individuals who are members of the club. Like the videos prior, I edited the audio on Adobe Audition, created the intro and outro visuals on Adobe Illustrator, and put the video together on Adobe Premier.
nickmelansonportfolio.com 