Social Media
As a Digital and Social Media Coordinator at Human Services Management Corporation (HSMC), I manage multiple social media pages for my company as well as our clients. I manage each social media account, which includes coming up with post ideas, copywriting, photography, editing, videography, managing the content calendar, campaign creation, data analysis, and more.
Social Media Responsibilities & Results
In my current role, I manage 30 digital media profiles, including five Facebook, Instagram, LinkedIn, Glassdoor, Facebook, and YouTube pages.
- In 2025, I shared a total of 646 posts across Facebook, Instagram, and LinkedIn
- Since Jan 1, 2023, posts from Facebook pages have organically reached over 495,000 unique users
- Since my start date in May of 2022, each brand has steadily increased their follower count across all social media profiles:
HSMC grew 20%
Beacon ABA Services grew 12%
Beacon Services of Connecticut grew 31%
Criterion Child Enrichment grew 36%
Evergreen Center grew 39%
Impact of Social Media Posts
HSMC – Social media pages have gone from being unused prior to my hire to a resource for staff and families to stay updated on HSMC. Compared to 2024, 2025 saw a nearly 47% increase in Facebook users reached.
Beacon ABA Services – Successfully carved out a voice for BABA on social media, where family/center posts (photos of kids), clinical posts (research reports and infographics) and business update posts (recruitment and open house) seamlessly coexist. 2025 was BABA’s best year, reaching nearly 10% more people across social media than 2024, and over 33% more people than 2023.
Beacon Services of Connecticut – Multiple infographic series have helped turn clinical jargon into digestible material for families, helping BCT become a reliable source of information for families of children with autism.
Criterion Child Enrichment – In my first Marketing Meeting with their Executive Director after she was hired in the summer of 2025, she cited that researching Criterion through their social media channels was a deciding factor for her in accepting the position.
Evergreen Center – Since 2023, Giving Tuesday and Month of Giving social media posts and website updates have contributed to nearly $6,500 in donations.
Glassdoor, Indeed, Recruiting & Crisis Management
I am responsible for managing five brand Glassdoor and Indeed pages, constantly updating content and working alongside our HR and Recruitment teams to ensure the information on the page is relevant and up to date. I am constantly monitoring the pages for new reviews, crafting thoughtful responses to nearly 170 reviews since my hiring.
I am also responsible for increasing each brands page rating. I have done direct outreach to solicit new reviews, populated each page with content and digestible information, provided materials and platform support to clients, and met with recruitment teams to create a plan to regularly reach out to new hires to solicit new reviews. Since my start date (May of 2022), here is how each page rating has been affected:
Website & Intranet Management
I also have experience using content management systems (CMS) to edit, design, and update our clients websites. I use WordPress, Joomla, and MorWeb. I regularly update our clients websites, which includes editing existing content, adding new sections and pages, and doing regular site maintenance to ensure that the websites are always up to date and user friendly.
Click on the company names below to view a few examples of the websites that I manage:
Beacon ABA Services’ website was already created when I joined HSMC, but over the years I have added a number of new pages, merged content, and redesigned existing parts of the website to maximize user friendliness while also serving as a reliable resource for both Beacon and families.
When Beacon ABA Services merged their Assessment Center’s website with their already existing Beacon website, I created this new web page to seamlessly integrate the two: Beacon Diagnostic Services
Evergreen Center just launched this new website in 2023, and I was a project lead in executing the creation of the new website. I regularly met with the web host MorWeb to plan, strategize, and create a website that looks modern, is easy to navigate, and serves as a resource for Evergreen and families. Since the launch of the new website, Evergreen has seen their online presence explode, with over a 600% increase in website traffic from 2023 to 2024.
Here are sone other major updates that I have worked on in the past:
- Rebuilding the Careers section on both Beacon ABA Services & Beacon Services of Connecticut websites
- Building HIPAA compliant referral forms & internal referral form portals alongside external vendors
- Regularly updating and monitoring HSMC and each client companies websites for updates, improved navigation, bugs, glitches, etc.
- Project lead in developing a new intranet for HSMC, Beacon ABA Services, Beacon Services of Connecticut, Criterion Child Enrichment, and the Evergreen Center
Photography & Content Capture
I regularly attend HSMC and client events, facilities, and activities to capture photos and video:
- I use a Canon EOS R6 camera and an iPhone to take photos and video
- I plan and execute photo and video capture in a variety of settings including summer and winter outdoor events, indoor ballrooms, classrooms, cafeterias, behavioral centers, restaurants, etc.
- I have learned the behavioral patterns of children ages birth to 22 to understand how to best to photograph them without impeding on their learning
Here are some examples of social media posts that I have created and the skills exemplified:
Photography, copywriting, graphic making, campaign execution
click photo to enlarge
Our client Beacon ABA Services was opening a new ABA center in Fall River, MA, and I created a social media campaign to get the word out and increase client recruitment numbers. We saw a great turnout for their open house event, and this social media campaign helped their client list steadily grow before the grand opening of the new center.
Campaign execution, copywriting, graphic design:
click photo to enlarge
Our client Beacon Services of Connecticut was having difficulty recruiting staff to join their team, so I created this employee spotlight social media campaign. Beacon saw an increase in employee satisfaction after seeing themselves or their coworker being highlighted on social media, and most importantly, their employee hiring and retention numbers have jumped since the campaign began.
Photography, videography, copywriting
One of our clients the Evergreen Center hosted a Staff Appreciation Event, and I was on location to capture content to turn it into a video for social media. This post was not only was a great way to recognize Evergreen staff, but it also provided perspective and current parents of Evergreen students a chance to watch the compassion of teachers and staff as they interact with children.
Content execution, copywriting, graphic design
click photo to enlarge
Our client Criterion Child Enrichment provides early intervention services to babies and infants with autism and developmental concerns. The clinical nature and jargon associated with this field can be confusing for parents, so I created this social media campaign to break down the role of each Criterion specialist and how they help children grow. A positive side effect of these posts is that we have seen an increase in both Physical and Occupational Therapist job applications being submitted to Criterion.
Photography, copywriting:
Evergreen Center, Beacon ABA Services, and Beacon Services of Connecticut secured a new educational partnership with Elms College. I was on location at the signing ceremony to capture these photos. This post was an important one for HSMC, as it marked the official announcement of a partnership that will serve to benefit thousands of staff members and students across New England.
To view more content from the social media pages that I manage:
Evergreen Center:
Facebook
Instagram
LinkedIn
Beacon ABA Services:
Facebook
Instagram
LinkedIn
Criterion Child Enrichment:
Facebook
Instagram
LinkedIn
Beacon Services of Connecticut:
Facebook
Instagram
LinkedIn
HSMC:
Facebook
Instagram
LinkedIn
Lets Connect:
nicholascmelanson@gmail.com
https://www.linkedin.com/in/nicholascmelanson/
nickmelansonportfolio.com 